When you shop for produce at the grocery store or farmers market, what are you looking for
when selecting fruit and vegetables? If you’re like us, you look for brightly colored, ripe, and
firm fruits and vegetables. You probably balk at the sight of vegetables and fruit “turning”, or
even worse, rotting. Now what if I told you this is exactly what we do at the olive groves we get our olive oil from?
Now you’re probably thinking –“Of course, why would you make olive oils out of rotting or old
fruit?” Well, what we’re about to tell you...